4-Creating a Drip Flow From Scratch
A drip flow campaign is a series of prebuilt templates and tasks that you build into a campaign that will automatically "drip" out the templates and tasks over a period of time you determine. Drip flow campaigns are very useful when prospecting new and closed contacts and they can be automated to turn on when a lead arrives in the system. The goal is to help you stay top-of-mind and also give yourself notices and reminders handsfree once the campaign starts running. Every prospect and closed contact you have should always be receiving something from you, based on contact type and status.
As you know, we have provided you a number of prebuilt drip flow campaigns available for you use. In this lesson, we show you how to create a Drip Flow campaign from scratch. Start by creating your email and text templates or use available templates in the system. Then, start to build long or short campaigns to fit your business.
RECOMMENDATION: Start with a prebuilt campaign and clone it. Rename it and then start from there. It will give you the best idea of the things you can and want to do to create the most useful and dynamic Drip Flow Campaign you can.